Job title: Campaign Manager ABM – India/META/SEA
Company: Leanplum
Job description: About CleverTap:
CleverTap is the world’s No. 1 retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation, enabling brands to offer hyper-personalized and delightful experiences to their customers.
More than 1,300 customers in 100 countries and across 10,000 apps – including Gojek, ShopX, Canon, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, Tesco Kotak Mahindra Bank, SonyLiv, Swiggy, PharmEasy, and Dream11 – trust CleverTap to achieve their retention and engagement goals and grow their long-term revenue.
Backed by leading investors such as Sequoia India, Tiger Global, Accel, CDPQ, and Recruit Holdings, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit or follow on and .
About the Function:
Marketing function at CleverTap is building CoEs for various streams such as Brand, Performance Marketing, Content Marketing, Website, Partner Marketing, Customer Marketing, Integrated Marketing, Product Marketing, Design etc. These CoEs are aimed at creating best in class customer experience and provide exciting career growth opportunities for marketers.
We are outcome driven and we run with heart while leading with our core values:
P : Act with First Principles
I : Take Initiative
L : Seek to Learn
O : Take Ownership of Outcomes
T : Help Achieve Together
S : Speak up then Commit
About the Role:
As the ABM Campaign Manager, you will own the overall strategic vision and execution of account-based marketing plans that will create new opportunities, build executive relationships, and impact revenue growth.
What will you do:
– Identify target accounts needs and challenges; build key executive profiles and create engaging content and run targeted campaigns to engage key stakeholders with the highest propensity to convert
– Create and execute annual and quarterly marketing plans for targeted list of accounts and contacts that focus on customer acquisition and accelerate existing opportunity.
– Write stellar direct response emails, create personalized ads, define the high touch and low touch programs and execute it for the target accountsFocus on the buyer’s journey and deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time.
– Develop and execute 1:1, 1:few, and 1:many account-based marketing campaigns to drive engagement and new opportunities for target accounts.
– Align, coordinate and drive strong collaboration with cross-functional marketing teams to build integrated ABM campaign motions that leverage a broad mix of marketing programs to deliver against committed goals, timelines, and budget
– Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize based on data and analysis of program performance.
– Lead ongoing account check-ins with sales team to ensure account goals, key contacts and account plans remain on track, and discuss upcoming account requirements and modifications
What we are looking for:
Must Have:
– 4-6 years in B2B marketing in a growth/demand generation/lead generation role focused on ABM for SaaS companies
– In-depth knowledge of running B2B integrated marketing campaigns on channels like Linkedin and ABM tools ( Terminus / Adroll / 6sense / Demandbase / Triblio) and other tools like Hubspot, Salesforce, Google Analytics, Apptopia, Mixrank, Outreach, etc.
– Experience setting up and executing marketing campaigns to engage, nurture and acquire enterprise accounts with a multi-touch, cross-channel approach.
– 2+ year of having managed lifecycle stages, creating automation workflows, custom fields, reporting dashboards to join data tables across multiple objects, email sequences, lead scoring
– Hands on experience with ABM best practices, tools, and tactics.
Good to Have:
– Data-driven and proficient with extracting analytic insights to segment audiences and optimize efforts
– Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
– Strong writing, storytelling with creativity skills
– Exceptional communication and project management skillsAbility to manage several marketing campaigns simultaneously
Measures of Success :
– Increase in Funnel
– Increase in Regional Share of voice
– Increase in Regional Organic Traffic
– Increase in conversion % across the lead funnel
Who will you report to:
Senior Director Marketing
Why join us?
– Be a part of a global growth stage startup
– Work in a fast-paced, dynamic environment where your contribution matters
– You are passionate about technology and its impact on the high growth mobile technology space
– Innovate at scale, with learning opportunities
What is working at CleverTap like?
– Be a part of a global category creator – hyper growth B2B SaaS startup
– Work in a fast-paced, dynamic environment where your contribution matters
– Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team
– Accountability and driving outcomes is the key to success
– Your career here is limited by you and nothing else
– Teamwork trumps individual success
– You are passionate about experience technology and its impact on enabling growth
– Innovate at scale, with learning opportunities and having fun along the way!
Expected salary:
Location: Mumbai, Maharashtra
Job date: Wed, 19 Oct 2022 02:00:51 GMT
Apply for the job now!
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